Description
- Experience radiant, brighter, and more vibrant blonde hair with every wash.
- Enhances shine and neutralizes unwanted yellow tones and brassiness
- Repairs hair damage and prevents future breakage
- Strengthens and reinforces hair bonds for improved resilience
- Gently cleanses while maintaining moisture and hair integrity
Features
- Ultra-concentrated purple/violet toning shampoo
- Contains violet toning agents to neutralize brass and yellow tones
- Gentle and hydrating lather from coconut-derived surfactants
- Includes Olaplex bond-building ingredient Bis-Aminopropyl Diglycol Dimaleate
- Dermatologist tested
- Vegan
- Color-safe
- Suitable for chemically treated hair
- Sulfate, silicone, and protein free
Colors
- Purple
Dimension
- 1000 mL
Composition
- Violet toning agents (purple pigment)
- Gentle coconut oil–derived surfactants such as cocamidopropyl betaine and sodium cocoamphoacetate
- Glycerin
- Bis-Aminopropyl Diglycol Dimaleate (bond-building molecule)
- Polyquaternium-7
- Free from protein, silicones, sulfates (SLS/SLES), phthalates, phosphates, MIC/MIT, and parabens
Care Label
- Apply a generous amount to wet hair and lather
- Leave on for about 2 minutes, then rinse
- For best results, follow with Nº.5P Blonde Enhancer Toning Conditioner
- This 1000 mL bottle yields up to approximately 400 applications (2.5 mL per application)
- Patch test recommended
- Avoid contact with eyes
- Do not use to dye eyelashes or eyebrows